Google Shopping Actions – “Buy On Google” (Previously Shopping Actions) – What & How to create an account and upload the products?
This is Google Shopping Actions, Presently know as “Buy On Google”, not Google Shopping.
Over the past few months, Google has made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy online. Google made it free for retailers to list products on Google Shopping only in the U.S., and they brought these free listings to search as well.
Now Google has made it easier for retailers to sell on google. Now sellers who participate in the “Buy on Google” checkout experience will no longer have to pay a commission fee like other payment gateway providers. Presently Google is giving retailers more choice by opening platforms to third-party providers – now starting with PayPal and Shopify.
Zero Commission fee when customers buy your products
Yes you heard it right. Now sellers no need to pay commission fee when customers buy your products from “Buy on google”
As of now you can link with PayPal or Shopify for payment processing.
Now retailers can connect their inventory to sell directly on Google or can upload them manually.
Please check the below steps for listing down the products on Google “Buy On Google”
Go to Google Merchant Center
Sign in to Google Merchant Center associated with google account only
Sign in to Merchant Center
Enter the Email and Password
Enter Your Business Information
Click On Google (No Commission Fees)
Select the PayPal (Presently Google is allowing for the PayPal and Shopify)
Select on the Shopify or PayPal.
Tick on updates with tips and best practices and invitations to test new features – Google will mail you the updates or tips.
Then click on Terms of Service
And click on create account
If you have selected PayPal as your payment processing – then the page redirects to the PayPal business account for the integration
In my case, I have selected PayPal for my payment processing. Please login with PayPal Business Account
After entering the PayPal business account
After entering the PayPal business account it’ll redirect you to “review in progress”
Google takes 2-5 business days to review.
Once google reviews your account, you’ll receive an email from google that your account has been reviewed.
Then later on again once login back to google merchant center, you see the screen like this (check the screenshot below)
Click on get started
Fill out all the details and add the products and request review
Again google takes 2-5 business days to review and that’s it. You are set. You can see the products appearing on Google Shopping “Buy on Google”.
You see the products like this (check the screenshot below)
Click on shopping, just below the search bar and click on “Buy On Google” in the left hand side.
The products which are appearing are the products which are listed in google merchant center as I shown in the above steps.
Customers can directly buy from this and they make the payments directly through google, the payment processing will be done either one of Shopify or PayPal based on the payment processing you have setup.
Once the order is placed, you can view and manage your orders in the google merchant center dashboard itself and you can process the shipping and further steps.
Presently using google shopping “Buy On Google” you might be receiving fewer orders or no orders at all because presently it’s only in the US and known to very few people. Once people start getting awareness on this and start buying, this might become the big thing for retailers.
Thank you, please leave your comments, questions or suggestions below.